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#IfWeCare

#IfWeCare

On November 13th, 2017, LOUIS XIII Cognac premiered “100 Years”, a song we’ll hear in a century, but only #IfWeCare about the planet. “100 Years” is a first-of-its-kind musical composition created by Pharrell Williams and not set to be publicly released until the year 2117.

LOUIS XIII and Pharrell’s partnership is the result of a mutual dedication to the environment and an appreciation for its fragility. This artistic project expresses the delicate relationship between nature and time, and the long-lasting effects humans have on their environment. LOUIS XIII is familiar with those effects, as it must always think a century ahead: each decanter of LOUIS XIII Cognac represents the life achievement of generations of Cellar Masters.

Pharrell’s exclusive track, and the only copy in the world, was engraved on a clay disc made of a specially-crafted mix of soil taken from the Louis XIII vineyard, that will disintegrate upon contact with water. The recording has been locked away in a unique Fichet-Bauche, water-vulnerable safe. The safe has no code and no key, as it will unlock automatically in November 2117. If the current trend of rising water levels continues, Cognac, France, where the safe is hidden, will be under water in 100 years and we will lose this recording forever.

As a local family business, Spec’s is always thinking about the future of our planet and the well-being of its inhabitants. We take great care to recycle everything we can and focus heavily on using renewable resources to ensure that we’re always doing our part to keep Earth’s ecosystems healthy and balanced.

What are you doing for the next 100 years?

Spec's

Owned and operated by the same Houston family since 1962, Spec’s is a true destination shopping experience. We now operate over 150 stores all over the great state of Texas and offer a large selection of wines, spirits and finer foods.

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