Moscato: Sweet Wine of Youth

There are no trendsetters as savvy as the young, and when it comes to early adoption of new tastes, many wine lovers are imbibing their just desserts. Since the younger generation of alcohol consumers tends to be more open to experiencing new wines, Moscato has become a popular grape of choice with this sweet-seeking demographic.

As American palates have always tended to pursue the sweeter side, the Moscato varietal taste profile fits that bill and satisfies those buds with notes of tropical fruits and nectar.  Despite this wine’s sweetness, it  pairs well with cuisine – especially foods that have some heat and spice to them. And for those living in Texas’ nearly year-round heat, Moscato not only tempers taste buds, but also tends to be a highly satisfying choice on warmer days.

With Moscato’s growing popularity, producers have recognized the sweet virtues of this grape, making it available from almost every growing region in the world. This gives consumers a great selection to choose from when shopping for a bottle and keeps prices very consumer-friendly as even the higher end choices tend to stay within the $15-$20 price range.

Cheers to Savings!

Submitted by : Leonel Hurtado, Store #198 in Brownsville, Texas