Lancers • Rose, NV
$62.46 / case(6)
History: lancers was launched in 1944 after henry behar visited europe with the objective of finding a rose wine that could be particularly appealing to the american palate. His search ended in portugal more precisely in the palmela region in the famous cellars of jose maria da fonseca. There he found the moderately sweet sparkling rose wine he had been looking for. The wine was christened lancers in homage to one of mr. Behar’s favourite paintings: las lanzas by velazquez. Produced from the best portuguese grape varieties the first shipment of lancers arrived in the us in late 1944. The distributor was vintages wines. In 1964 henry behar and his partners sold vintage wines to hublein inc. Which became the exclusive distributor of lancers in the us and started its expansion into new markets all over the world. Lancers sales soared remarkably in the united states reaching 1 million cases in the late 70s. Presently lancers continues to be a case-study for success havin
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Prices shown are for this location only and can vary by location. Please call your local store for their pricing and availability.
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